Guidelines for Conduct (Actions to Achieve the Corporate Philosophy)

Vision

Have a vision for the future while creating superior key materials.

Challenges

Push new boundaries with a strong will and imaginative ideas.

Cooperation

Create new businesses together with our customers and partners.

The Guidelines for Conduct contain detailed actions that must be taken to achieve our corporate philosophy during the course of business activities by Group companies. They form the basis for actions and decisions made by organizations and employees in pursuing activities toward achievement of their targets.

Vision

  • In addition to providing products tailored to customer needs, we work with customers and partners to generate new demand and create new value for society, by examining the future trends of industry and society and quickly focusing on new technologies.
  • Proposals with an eye toward the future of customers and the world result in the provision of products truly indispensable to customers. These indispensable products require key materials, which in turn requires constant refining of creativity and perception to actualize customer needs.

Challenges

  • Innovation that leads the future is born from new thinking. We will strongly persevere in pursuing new possibilities using knowledge and creative ingenuity, unbound by existing frameworks.
  • We will be a Group of companies with the momentum to boldly tackle challenges posed by difficulty issues using a strong commitment to achieve our goals, unafraid of risks and failure.

Cooperation

  • Our strength can be found in creating new value from connections with various players, including close collaboration with customers and partners, joint development, and external networking at the individual level, instead of attempting to go at it alone using existing approaches.
  • We must continue to elevate the trust from customers using a faithful attitude and perseverance, in order to continually occupy a presence that is indispensable to customers and partners. First we must have the resolve to try, using proactive communication, pursuit of fundamental issues, and ability to respond using knowledge.