Future Growth Strategy
Develop New Next-Generation Products
- Toagosei will accelerate new product development using an integrated system that spans from basic research to applied research, product development and production technology development.
- The keys to technological breakthroughs include having dreams and the passion to pursue them. We will leverage these to develop new technologies and products with a long-term vision.
- The Toagosei Group’s two core development hubs, the General Center of Research and Development (General Center of R&D) and the Monodukuri Center, incorporate open spaces to foster communication among researchers and will encourage cross-division collaboration.
Strengthen the Production and Sales Systems of Existing Businesses
Project teams will be set up to lead operational reforms at electrolysis plants and acrylic plants, which are core production divisions within the group. Costs will be reduced and productivity enhanced by introducing innovative manufacturing technologies, which will also strengthen competitiveness, while stable production systems will be established through human resource development and technological sharing. To achieve sustainable growth into the future, all plant operations will be radically reformed.
Enhancing quantitative and qualitative sales activities will increase the number of customers, help us identify customer needs, make timely changes in pricing as well as improve and expand profits.
Production systems for adhesives, acrylic polymers and ARONIX located outside Japan will be optimized and sales systems will be strengthened. New product development will be undertaken in North America, while bases in Asia will be expanded to strengthen our competitiveness in the region.